January 24, 2020
I was born in 1968 and thus old enough to remember Tupperware and Tupperware parties. While taken for granted today, Earl Tupper’s patented plastic containers with their airtight seal revolutionized food storage. More importantly, Tupperware pioneered the use of “direct marketing” memorialized by the “Tupperware party.” The concept was simple. Invite friends, family, and neighbors …